In my perspective, it is the art and science of persuasive communication and storytelling. What I mean by this is skilfully presenting the significance of a product or service in a manner that the targeted audience recognises how much they need something they never knew they needed.

Advertising Platforms: - Google Ads - LinkedIn Ads - Meta Ads Social Media Platforms: - LinkedIn - Youtube - Instagram Content Management Systems (CMS): - Webflow - Wix - WordPress Data Analysis and Visualisation: - Google Analytics - Google Search Console - Looker Studio - Microsoft Clarity - MS Excel Email Marketing: - Mailchimp Graphic Design and Content Creation: - Canva - iMovie Project Management: - Asana

I've always found joy in the art of planning, be it for routines or events. As someone with a creative inclination, I began crafting my own planning templates to suit my needs. I realised the potential to share my creations with more people when those around me found these templates useful. This inspired me to start developing planning-related digital products, a natural extension of my enthusiasm for both planning and creativity.

As a reader, I always gravitate towards books centred on personal growth that influence my perspective and inspire me to practice personal development. My top three favourite books are: 1. "The Secret" by Rhonda Byrne: This book is special because it was the first book I ever read. It taught me about the power of gratitude and kick-started my journey of self-improvement. 2. "The Alchemist" by Paulo Coelho: This book really touched me with its emotional depth and insights about life and destiny. It inspired me and gave me a sense of purpose. 3. "The Compound Effect" by Darren Hardy: This book inspired me to take immediate action and make positive changes in my life.

At the end of each day, I dedicate one hour to just unwinding. I gather my thoughts, play some music, light candles, soak my feet, throw on a face mask, and simply chill with my dog. My ideal weekend goes like this: Saturdays are reserved for fun with family and friends, featuring game nights and outings. Sundays are dedicated to chores, self-care, and preparing for the week ahead.