Professional
Who
A digital marketer (a title I proudly hold in the professional world) specialising in growth and digital marketing strategies. My approach to marketing is creatively driven, strategic, and customer-centric. I bring a total of 6 and a half years of experience to the table, with 4 years of hands-on practice and 2 and a half years of education. In practical roles, I've adeptly developed and executed marketing strategies across diverse channels like social media, content, SEO, paid advertising, and email marketing. Academically, I hold an MBA in International Business and a specialised nano-degree in full-stack digital marketing.
What
Throughout my professional journey, I have had the opportunity to work on a variety of projects that showcase my skills, creativity, and dedication. Below is my portfolio of my top projects, each showcasing the range and quality of my work. These examples demonstrate my commitment to excellence and my ability to deliver high-quality results in every task I undertake.
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Where
I have had the privilege of working in diverse environments, ranging from startups to established corporations, each offering unique challenges and valuable learning opportunities.
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At Crest AI, a fast-paced tech startup, I collaborated with a small team, including the Chief Growth Officer, who mentored and directly managed me. Together, we developed innovative growth strategies that significantly boosted user acquisition. This dynamic setting required creativity, quick thinking, and a proactive approach to problem-solving. The broad range of responsibilities I handled provided firsthand experience in various digital marketing strategies, from development to execution, which was instrumental in my professional growth.
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At VKA Powermaster and Entain, I worked within larger teams, leading and coordinating with cross-functional groups. At VKA, my focus was on aligning marketing efforts with overall business objectives to ensure strategic outcomes. Fresh out of college, the exposure, guidance, and experience I received here were foundational to my growth. At Entain, I worked in customer success, leading a team of six employees from diverse cultural backgrounds and countries. Despite its challenges, this was one of the most enriching experiences of my career, as it allowed me to build and unite a strong, diverse team and ensure customer satisfaction.
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Throughout my career, I have had the opportunity to engage with a variety of professionals, from CEOs and CGO's to product managers and graphic designers. This collaborative approach not only enhanced my teamwork skills but also broadened my understanding of different business operations.
Why
For me, it’s always been about two fundamental traits that feel like second nature: creativity and analytical thinking. These qualities haven’t just paved the way for me to enter this field but have also sparked a genuine passion for all things marketing. I am driven by the challenge of blending art and science to connect with audiences and achieve business goals, believing that effective marketing is about telling a story, building relationships, and delivering value.
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As I continue to grow in my career, I aim to push the boundaries of marketing by integrating emerging technologies and trends, all while committing to continuous learning and professional development to ensure my work remains cutting-edge and impactful.